When it works, ITV1's schedule can look very good. And when it has exciting live football or big entertainment, ITV1 works. So the eight goal drama of Tuesday night's Chelsea vs Liverpool in the Champions League, peaked just short of 10 million viewers. And,better still there was 10.5 million/45% share for the return of Britain's Got Talent on Saturday night.
But such successes put into relief other programmes which perhaps should do better - Hell's Kitchen being the latest example, returning on Monday with 5 million/21% share.
Saturday night's primetime share was 26% and Tuesday's was 27%. But Monday was just 23%.
As I said, when it works, ITV1 can still look very good.
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